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Alexandra Wilcox

Alexandra Wilcox

Alexandra Wilcox Arts has been consulting and advising to Collectors, Investors, readers and the public about the Australian Art Market for two decades. Alexandra completed her Arts Degree in 1990 and since then has held a number of senior positions in the Australian Art scene. Alexandra has gained invaluable knowledge and experience in a number of Australia's leading Art Auction Houses, as well as in the Corporate and Private sector of the Art Market.

Alexandra specialises in Australian Art and is a widely acknowledged expert commentator on the local Art Market, both established Artists and importantly the rising stars, where she has built a reputation for her ability to pick winners very early.

Alexandra's analysis and commentary has appeared in The Age, The Sydney Morning Herald, Personal Investor, Shares Magazine, Smart Investor and The Herald Sun, Money Manager, Trading Room, just to name a few. Alexandra is a regular columnist in the widely followed Artist Profile and the prestigious Art World magazines.

Alexandra’s key area of expertise is Art Market Investment. An accomplished and published share and futures market trader, author and public speaker, Alexandra has been able to apply similar market principles to the Art Market that she utilises in identifying trends and opportunities in the stockmarket and futures markets. This has proved very profitable for Dwyer Fine Art clients. In the media, Alexandra has been a two-time winner of the Sunday Sydney Morning Herald & Melbourne Sunday Age, Celebrity Share Tipping Competition and has proven timely and very successful in calling market trends, tops and bottoms, where serious appreciation and enjoyment can be achieved.

With extensive experience in the creation, advice, management and development of both Corporate and Private Art Collections, Alexandra is adept and widely ackowledged at identifying Artworks that are valuable additions to an existing collection for both their artistic and importantly, for their investment merit.

Alexandra's other passion and field of expertise is European Art, with a Bachelor of Arts majoring in Italian Renaissance Art and Architectural History. Alexandra is a frequent traveller to the international markets of London, New York, Rome, Paris and Singapore, attending exhibitions, meeting artists and gallery owners, and to keep clients abreast of current trends and forecasts.

Alexandra has devoted many years to establish an enviable reputation for excellence, accuracy, reliability and integrity. Alexandra is acknowledged, not only as one of Australia's most experienced experts in the Art world and especially Art Markets but also has established herself as Australia's acknowledged expert in corporate reports and analysis. Alexandra is regularly called on to give special analysis and expert commentary to a wide range of media, including major national and state newspapers, leading share market publications, financial newsletters, television and expert content for major financial organisations.

Alexandra is chosen by such leading publications as the Australian, The Melbourne Age, The Sydney Morning Herald, Shares Magazine, Shares Weekly, Personal Investor, Sydney’s Sun Herald, TradingRoom, Money Manager, WA Business News, Artist Profile, Art World, and many others. Alexandra provides the Melbourne Age and The Sydney Morning Herald with financial market analysis. Her keenly followed and respected "Directors Dealings" in Saturday's Business edition is The Age and Sydney Morning Herald’s most read business reports. Her "7 Days Ahead" page in Monday's Sydney Morning Herald attracts hundreds of thousands of readers who follow and ejoy her corporate reports and market analysis every week.

Here are a few selections from Alexandra’s media coverage.

Alexandra Wins - The Australian Financial Review / Sydney Morning Herald / Age - Sharemarket Competition - October 2004. in September/October 2004 Alexandra was again invited to be one of a select panel in the Australian Financial Review's - Investor section that features in The Age and The Sydney Morning Herald, in their Sunday editions. Other panelists included David Potts, the AFR Investor's business writer, Richard Pritchard who is Macquarie Bank's chartist, John Aldersley from DirectPortfolio and Angus Geddes from Fat Prophets. Each panel member started out with $100,000 to be divided equally between ten stock selections. The competition extended over four weeks, the winner with the highest value portfolio at the end of that time.

From day one of the competition Alexandra was never headed, leading all the way and going on to win by a comfortable margin of over $3,000, or 41% more than her nearest competitor. Alexandra turned her $100,000 portfolio into $110,434 in just four weeks. David Potts managed $107,356 then Fat Prophets accumulated just $106,412, DirectPortfolio's John Aldersley was way back in fourth place with $103,836 while Macquarie Bank's chartist Richard Pritchard came a distant fifth with just $103,646. Over the four weeks Alexandra's portfolio of ten stocks increased by 10.4%. Over the same period the All Ordinaries index climbed just 3.1%, with Alexandra's selections outperforming the All Ordinaries by 235%. Half of Alexandra's portfolio increased by double-digit returns in a mere four weeks with her five best selections rising by 27.2%, 20.4%, 18.7%, 17.9% and 11.4% from a portfolio of just ten stocks.

Some quotes from the Financial Review - SMH/Age Investor.

Date: 19/09/2004 - Financial Review Investor - The Shares Race
Virax boost is just the medicine for market sleuth Alexandra - SpiWatch's Alexandra Wilcox has developed a decent lead, with her portfolio achieving a 3.3% gain the week. Wilcox tipped a batch of shares that have been consistently good so far, including the third best performer among our field - Virax Holdings. Virax shares jumped from $0.395 to $0.435, or 10.1%, in the week to Thursday's close and we have some very bad news for the other tipsters: by Friday the stock was standing at $0.485, and showing a huge jump of 23% since the race began. Wilcox will take some catching.

Date: 26/09/2004 - Financial Review Investor - The Shares Race
Alexandra's profit tops $9,000 and she's only half way there. Midway through our four-week share race, Alexandra Wilcox of SpiWatch has added $9,000 to her portfolio, boosting her runaway lead. She is also trouncing the overall market during the two weeks she has built her $100,000 portfolio of ten stocks with $10,000 invested in each to $109,661. Based on the All Ordinaries Index, the average portfolio of $100,000 in what has been a record-breaking period would have climbed to $101,320. While Wilcox is more than $4,000 ahead of here nearest challenger, she is worried about peaking too early. Although she picked the best performing stock of the race, Virax, on the basis of its trend in the charts, she thinks it has probably run out of puff for the time being. "We were sellers at 51 cents" she said. It closed, after reaching $0.51, on Friday at $0.46. Mind you, she still has two other killers. One, Mosaic Oil hit a wildcat gas strike off South-East Queensland, making it the second best tip. The third performer in Wilcox's portfolio is the Packer-backed Challenger, which could prove the race's dark horse.

Date: 03/10/2004 - Financial Review Investor - The Shares Race
Victorious SpiWatch, the good oil. Pass the race cup over, will you, and hand me the engraving tool - it's only week three of our four-week battle but we already appear to have a clear winner. Two of our contestants, Alexandra Wilcox and the AFR Investor's David Potts, have landed the same beauty - they both selected Mosaic Oil, whose shares are up 33% in three weeks after Mosaics hit a wildcat gas strike off South-East Queensland. But Wilcox has gone even better. She's also picked the second and third best performing stocks - Virax and Challenger - and they are up 29.1% and 25% respectively. Put them with seven other solid choices and Wilcox has achieved an astonishing 13.3% gain on her $100,000 in three weeks. The stewards are dusting down the history books to see if this is a record. Still, they'll be talking about Wilcox's performance long after this race has finished.

Date: 10/10/2004 - Financial Review Investor - The Shares Race
We have a winner folks. Pop go the champagne corks down at the offices of the share technical analysis and charting group - a 10.4% return on your money in four weeks is a decent effort there, Wilcox. Wilcox sealed the victory by also selecting our third-best share tip, the Kerry Packer-backed Challenger Financial Services Group, which rose 20.5%.

Alexandra Wins - The Sydney Morning Herald - Sun Herald Sharemarket Competition - September 2001
In September 2001, Alexandra Wilcox accepted an invitation to participate in the Sydney Sun Herald Celebrity and Market Gurus, sharemarket competition. Held over four weeks, the ten invited celebrities each selected ten stocks worth $10,000 each, for a portfolio starting worth $100,000. The winner being the contestant with the greatest portfolio value four weeks later. As coincidence would have it, the start of the competition was just a few days after the September 11, New York World Trade Centre bombing which saw the US and Australian markets collapse in panic. This added to the challenge, but Alexandra maintained the usual SpiWatch charting and technical analysis techniques and put together a defensive, low risk profile portfolio that, from her studies appeared to give the best chances of success during collapsing markets and world turmoil.

Alexandra's portfolio performed perfectly. Alexandra was placed first at the end of week one, second at the close of week two, third for the third week and timed her run perfectly to take out first place on the close of the fourth and final week. Alexandra’s portfolio improved from $100,000 to $107,198 in just four weeks returning 7.2%, which on an annualised basis equals 93%. Over the four weeks the All Ordinaries Index moved 2.9%. Alexandra's portfolio returned an impressive 7.1%, clearly outperforming the All Ordinaries Index by some 145%. Alexandra's portfolio outperformed DirectPortfolio's John Aldersley, Sun Herald Business editor David Potts, with Macquarie Bank's chartist Richard Pritchard managing to lose over $2,000 of his original $100,000, finishing with just $97,908. Alexandra’s best performing stock over the four weeks returned an impressive 48%, turning the original $10,000 purchase into a $14,800 return. This solid investment performance shows how the SpiWatch philosophy and approach to charting and technical analysis can make the markets work even under the most trying of conditions. If you would like to see how SpiWatch could help your investment and trading strategies visit our Mentors Programs.

Some quotes from the Sun Herald.

Date: 23/09/2001 - Sun Herald, Business
In a weekus horribilis, with apologies to the Queen and Latin scholars, our pros have finally shown their mettle. To have $95,300 after starting with $100,000 is the benchmark since the overall sharemarket slumped 4.7 per cent in the first week of our new round of the share tipping battle. But two of our 10 tipsters Alexandra Wilcox, a technical analyst, and John Aldersley, a fund manager and Sun-Herald columnist have comfortably beaten the market. Our tipsters aren't allowed to change their 10 stocks, which must be selected from the top 300 companies based on their market worth calculated by the stock exchange, and have four weeks to strut their stuff. The stocks were selected on September 13, after the terrorist attack and while Wall Street was shut down. Wilcox proved the benefits of playing it safe in a volatile market. She deliberately picked so-called defensive stocks because nobody knew how Wall Street would react. When it did, it was bad. These are stocks investors go into in times of trouble, such as retailing, infrastructure, gold, banks and property trusts. Wilcox just about had one of each.

Date: 14/10/2001 - Sun Herald, Business
As befits these troubled times, the latest round of our share tipping battle claimed several firsts. The first was that Alexandra Wilcox of SpiWatch came, first. She piled $7,198 on to her portfolio of 10 stocks bought for $100,000 a month ago. During the same period the market added just $2,080. Her best stock was Oil Search, which jumped from $10,000 to $14,869.

A selection of Alexandra's articles.

Upfront Investor - Considerable activity in takeover target Neverfail Springwater has seen ANZ, Commonwealth, Deutsche and ING reduce their holdings in the past month. Alexandra Wilcox reports. Personal Investor - 01/06/2003

Institutions Discover the Art of Making Money - The art world is starting to attract big interest from more than the aficionados. Art investment specialist Alexandra Wilcox reports. The Age - 27/04/2002

Promising Start for Art Market - The first major auction for this year held in Sydney showed that strong buying is still driving the Australian art market. A vivid example was the sale of Charles Blackman's Girl in a Doorway for $131,000. The painting, which last changed hands at Christie's in 1999 for $57,500, had a pre-auction estimate of $60-$80,000. Alexandra Wilcox reports. Personal Investor - 01/04/2002

Canvassing Sydney Pays Off - Deutscher Menzies has stolen a march on its multinational competitors, with its highly successful inaugural Sydney auction on Tuesday night achieving sales of $6.3 million. Alexandra Wilcox reports. The Age - 09/03/2002

Brushing up on Art - Contemporary works are still the market leaders in the art world. Art investment expert Alexandra Wilcox reports on the hot artists and investments. Personal Investor - 01/01/2002

An Investment Alternative - As shares fall, money is switching to art, particularly now that the art market has shrugged off the hiccups of the past year. Alexandra Wilcox reports. Personal Investor - 01/09/2001

Solution is in the Sludge - If you could make only one call on the sharemarket, what would it be? For David Ferris, investment manager at Australian Ethical Investment, it is Environmental Solutions International. Alexandra Wilcox. Shares Magazine - 01/08/2001

Insurance Assurances - If you could make only one call on the sharemarket, what would it be? For Paul Fiani, the executive director of equities at UBS Asset Management (Australia), it is QBE Insurance Group. He speaks to Alexandra Wilcox. Shares Magazine - 01/07/2001

Tempo Rising - If you could make only one call on the sharemarket, what would it be? For Ken West, portfolio manager at Perennial Investment Partners, it is Tempo Services. He speaks to Alexandra Wilcox. Shares Magazine - 01/06/2001

Too Small, no Call - Why do full-service stockbrokers often neglect small investors? Perhaps it's in the way they work. Alexandra Wilcox reports on full service brokers. Shares Magazine - 01/05/2001

I say Watson, Here's the Next Big Thing - Don't know which shares to buy? Business editor David Potts does some investigating and talks to SpiWatch senior analyst Alexandra Wilcox. Sun Herald Sydney - 04/05/2003

What's Hot and What's Not - Look carefully and you'll find some star performers in the most unlikely places. Business editor David Potts speaks to share market expert Alexandra Wilcox and finds out where the smart money is going. Sun Herald Sydney - 06/10/2002

Brush up your Skills in the Rich Art of Investing - It might be reporting season for companies, but it's the buying season in art. Alexandra Wilcox reports. Sun Herald Sydney - 25/08/2002

Notable Options for Shattered Share Punters - If the sharemarket is giving you the heebie-jeebies, happily there are better investments around. Alexandra Wilcox discusses investment options. Sun Herald Sydney - 28/07/2002

Shortage of Good Art sets Auction Record - Art has joined home prices and shares in setting records. Alexandra Wilcox looks at the hot sectors and where the smart money is heading. Sun Herald Sydney - 10/03/2002

Telco's change of Luck gives Analyst the Jump - Technical stocks analyst Alexandra Wilcox has stolen a jump on the field after the first week of The Sun-Herald's share tipping grand final. Sun Herald Sydney - 13/01/2002

Winner has the Good Oil - As befits these troubled times, the latest round of our share tipping battle claimed several firsts. Alexandra Wilcox wins the share tipping contest. Sun Herald Sydney - 14/10/2001

When going got Tough our Tipsters got going - In a weekus horribilis, with apologies to the Queen and Latin scholars, our pros have finally shown their mettle with analyst Alexandra Wilcox of SpiWatch leading the pack. Sun Herald Sydney - 23/09/2001

Alexandra Wilcox BA
Alexandra Wilcox
Recent Media Coverage

Artist Profile - February 2009
Robert Juinper

Art World - March 2009
The Year Ahead

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Alexandra Wilcox

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